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Case study · Israel

Draft — sample data

From 1,140 acres to 23 places worth a walk.

Over one season in Israel's Western Galilee, a wheat and avocado grower, the field agronomist from the grower's input distributor and an independent pest scout used five Infrag scans to decide where to walk first. They marked 23 suspected areas. Seventeen were confirmed on the ground.

This case study is a draft. Its figures, quotes and attributions are sample data and will be replaced with the customer's own.

Drone map of crop rows in a field, seen from directly above.
Infrag field imagery, shown for illustration. These are not the fields in this case study.

The challenge

Draft — sample data

The operation covers about 1,140 acres: winter wheat in five blocks strung along eight miles of road, and avocado on terraced slopes. One field agronomist from the regional input distributor advises this grower alongside many others. An independent pest scout walks the orchard.

  • Five wheat blocks, miles apart, mostly judged from the field edge between other jobs.
  • An orchard with more rows than a scout can walk in a week.
  • Problems were found when someone happened to pass them, not when they started.
Draft — sample data

“I used to hear about a problem when somebody happened to drive past it. Now we look at the whole field first and walk to the marked places. That is why we ordered the next scan.”

Wheat and avocado growerWestern Galilee

What was done

Draft — sample data

Infrag flew five scans between December 2025 and April 2026, each timed to a decision. The first, over 500 acres of wheat after emergence, was free. The grower ordered the other four. Each time, the agronomist and the scout opened the map before going out, asked the AI Advisor about what looked off, marked the suspected areas and walked to those first.

  • Three wheat scans: after emergence, before the herbicide decision, and after the pass.
  • Two orchard scans, in February and April, compared side by side.
Draft — sample data

“I check an orchard by rows, and nobody walks every row every week. With the February and April scans side by side, I knew which rows to walk first.”

Independent pest scoutWestern Galilee

What the maps showed

Each finding below was a suspicion on the map first. It became a fact only when someone checked it on the ground.

  1. Winter wheat · December scan, after emergence

    Draft — sample data
    What the map showed
    Thin, uneven strips along the eastern edge of two blocks. The agronomist marked four of them as suspected emergence gaps.
    What the ground check found
    Three were gaps where the seed drill had run light. The fourth was a wet corner that had filled in by January.
    What the adviser did
    Nothing was reseeded: the agronomist judged it too late in the window. The drill rows were noted for the grower's pre-season service.
  2. Winter wheat · January scan, before the herbicide decision

    Draft — sample data
    What the map showed
    A patch in the northern block with a different color and texture from the wheat around it. Asked about it, the AI Advisor outlined it as a suspected broadleaf weed patch and, on request, marked thirteen similar areas across the five blocks.
    What the ground check found
    The agronomist walked to all fourteen. Eleven were broadleaf weeds. Three were not: two were bare, stony ground and one was animal damage.
    What the adviser did
    The eleven confirmed patches sat in two of the five blocks. The agronomist recommended a herbicide pass on those two blocks and none on the other three. The March scan, set beside January's, showed the grower what had changed.
  3. Avocado · February and April scans, compared

    Draft — sample data
    What the map showed
    With the two scans side by side, five places stood out where trees had thinner canopy than their neighbors. The pest scout marked each one as a suspected problem.
    What the ground check found
    Three were real: two rows fed by a blocked irrigation line, and a group of trees standing in wet ground at the foot of a slope. Two were younger replants, smaller only because of their age.
    What the adviser did
    The line was cleared that week. The scout asked for the low corner to be scanned again after drainage work, to compare.
Draft — sample data

“It never told me what a patch was. It told me where to walk. Seventeen of the twenty-three places were worth the walk, and I would rather check six for nothing than miss one.”

Field agronomist, regional input distributornorthern Israel
Draft — sample data

“From the ground, each of those trees just looked a little tired. From above it was one straight line of them, and a straight line in an orchard is usually a pipe.”

Orchard managerWestern Galilee

What changed

There is no yield figure here. These numbers describe what was looked at, how often a suspicion held up, and whether the grower came back.

1,140 acres

Draft — sample data

mapped over five scans, December 2025 to April 2026

Coverage

“With two scans side by side, I knew which rows to walk first.”

Independent pest scout, Western Galilee

17 of 23

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suspected areas confirmed when checked on the ground

Ground truth

“From above it was one straight line of tired trees, and a straight line in an orchard is usually a pipe.”

Orchard manager, Western Galilee

4

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paid scans ordered after the free first one

Repeat orders

“Now we look at the whole field first and walk to the marked places.”

Wheat and avocado grower, Western Galilee
Draft — sample data

“What a grower buys from us starts with our agronomist's recommendation. When the recommendation starts from a picture of the grower's own field, it is an easier conversation on both sides of the table.”

Regional manager, input distributor, northern Israel
Draft — sample data

Why a case from Israel matters to a US retailer

The crops may not be yours, and the fields are smaller. The situation is one you know: a grower, an adviser from the business that sells the inputs, and more ground than anyone can walk. That is why we lead with this case, and why we do not ask you to take it on trust.

What carries over

  • The workflow: scan, map, ask, mark, check on the ground, then the adviser's recommendation.
  • The people: a grower, an input distributor's field agronomist and an independent scout. In the United States those are your grower, your agronomist and a crop adviser or PCA.
  • The way it is ordered: one scan at a time, when a decision is coming.

What it does not prove yet

  • That the same holds on your crops, at your field sizes, in your season.
  • How flights are scheduled and delivered in your territory.
  • What your own agronomists and crop advisers make of it.

A field demo on two or three of your growers' fields answers all three. Your first 500 acres are free.

Run the same thing on 500 of your acres.

A 30-minute call to choose two or three of your growers' fields for a first scan.